How to Optimize your Content for Rich Snippets in Search Results
 
 How Rich Snippets help your SEO:   •    It’s  important to understand that the use of schema markup is not a ranking factor. However, it can affect your SEO results.  •    The schema isn’t designed to be used for every single part of your content—only the most important.  •    “Richer results” is an appropriate term to use here because the way Google uses schema is to create “rich snippets.”       Show up on Search Results:   •     Unfortunately, there is still no statement from the big search engines if, how and when Rich Snippets show up on their search results.  •     Snippets don’t show up after you’ve hit the save button in the plugin.  Search engines must crawl your site after you’ve added or changed your snippets on your website.  •     If you add new posts on a daily basis the crawler will recognize changes faster then on other sites.  •     Verify that the Google Rich ...
 
