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  What is lead generation? In the business world, a lead is someone who is interested in the product or service of the company. People have different preferences and needs, so not everyone is a leader. Often, businesses market to everyone when they should focus on marketing to those who are interested in what the business offers. Why is lead generation so important to your sales and digital marketing anyway? To maintain sales, you need to generate new leads. The current customers you have are buying your product or service, but it is not enough. In order to grow your brand, you need to attract new people. Lead generation ensures that. Let's look at the top reasons why lead generation has become crucial to small businesses in digital marketing: While a good lead generation campaign costs a bit, it is much more affordable than buying billboards, TV ads, and print ads. The marketing method is also more timely and trendy. A target audience can be selected based on a variety of factors,...

What is Google Analytics 4? Google recently declared a new version of Analytics - outline it as the new default version of its well-known data collection and web traffic analysis software. Google Analytics is an online platform that provides website owners to track and analyze their marketing and SEO efforts all in one position. It’s possible for anyone with a Google account, and there are both paid and free versions of the software. Google Analytics is provided for small and medium-sized local websites. The service has limitations that make it less adapted to more system websites and larger businesses. Google self-describes the intention of the new Google Analytics as a next-generation technique to “privacy-first” tracking, x-channel measurement, and AI-based prediction data all at once. By applying Google’s advanced tool learning models, the new Analytics can fill out data for website traffic and user behavior without trusting in having “hits” come from every page. Step:1 Account se...

What is Search Engine Optimization(SEO)? SEO is a full form of Search Engine Optimization which is help to improving the visibility and website position on organic Search Engine Result Page (SERP).The exact means are optimize the website as user friendly to search engines for make a website position on 1st page of search engines while users using the specified keywords and text. Methods of SEO: ON page Optimization OFF page Optimization ON Page Optimization: On page optimization plays an important role in Search engine Optimization. Because the search engine result depends upon the performance of ON page optimization of website. If website have perfect ON page optimization, we could easily get good result in SERP. Now search engines giving more preference to the design of website and content. Because search engine crawl the website based on its content. If website having unique and quality content, t should be more user friendly to search engines for improve their v...