How To Achieve First Page Rankings In Google - Naturally

At Zinavo, we ultimately believe in natural, quality approaches in everything we do - and when such approaches are taken, they continually ensure online success is delivered over a long period of time, providing results that will last.

Couple this with our affection for data sharing and we've chosen to compose this aide!

Whilst not comprehensive (you'd be perusing this for quite a long time in the event that it was!), we've meant to give you the key focuses that we see such a large number of doing incorrectly - get these privilege and you've made awesome establishments for SEO achievement.

By utilizing the procedures and methodologies underneath accurately and viably, you stand each shot of having a general stream of value activity to your site from an extensive variety of sources.

       
Step 1: Analyse Your Backlinks
 
If you haven't already done so, setup Google Webmaster Tools for your site, then retrieve a list of your backlinks as Google sees them. Once this is received, you need to manually audit each and every link to decide if it's relevant to your website, worthy and generally something you want your potential audience to see – if not, they need to be attended to.

Obviously the skill here is deciding which links are the ones to get rid of and which ones are to keep. A lot of this will be determined through manual interpretation, but there are various tools out there that analyse links for you, such as LinkRisk, Link Detox and DisavowThis.

Step 2: Contact Webmasters For Removal

After completing a review of your link profile and highlighting any potential bad links, you need to move forward by reaching out to the webmasters (owners of the sites) and request a removal of any negative links that are unwanted.

It's important to record the webmaster’s contact information, the initial contact date, any follow-up dates, and the results in full detail, so that you can show Google you've made a concentrated effort to clean up your link profile should they need to be contacted for further involvement (a la Step 3).

Step 3: Use Google Disavow
 
Only to be used once you've made at least two attempts to contact the webmasters of the sites the bad links come from, you should compile a Disavow file to submit to Google. This essentially tells Google that you've identified and then tried to remove these links as you recognise they're spammy.

Normally, Google will then remove these links from your link profile and your website can begin the road to ranking well again.

On-site Optimisation

Directly affecting both rankings and your potential active visitor clicking percentage, the length and substance of your individual pages' title labels is vital.

A general aide is to hope to have every title tag contain less than 70 characters, and make it something that contains your imperative catchphrases in light of the page content, without being spammy.
 

Title Tags

Having a direct impact on both rankings and your potential click-through rate, the length and content of your individual pages' title tags is crucial.

A general guide is to look to have each title tag contain fewer than 70 characters, and make it something that contains your important keywords based on the page content, without being spammy.
        
Meta Descriptions

The meta description of a page is the piece of content Google displays just below your website page title within their results. Limited to 156 characters, they don't have a direct, technical impact on your positioning in the search engines today - however, they do have a direct impact on click-through rates, and therefore subsequently your user experience and SEO efforts.

Therefore, consider this area a sales pitch to entice the user to that page on your site first and foremost.

When someone searches for a phrase related to your business, they are presented with other websites and your meta description needs to sell your business to them, ensuring your website is clicked on and one of your competitors' isn't chosen instead.

If you can add your targeted keyword(s) within the text naturally, fantastic, but it generally won't impact on your ranking position if not.

Speed

 

 
An increasingly important component in a successful SEO strategy is the load time of your website's pages. Google now place this as an important factor in ranking, so things such as the minimisation of un-needed code and server tweaks to get optimum performance is important.

Furthermore, statistics show that the slower a website loads, the fewer people who remain on it. Therefore, the slower your site, the more chance there is you're going to lose potential customers to competitors.

Content / Blogging

Google wants to offer the best search experience possible and because, as consumers, we want to find out more information about companies than ever before, when a blog is utilised in the correct way, it can fulfil the needs of both the consumer and the search engine alike.

The idea behind a blog for SEO purposes isn’t to publish content that’s created for the search engines – it’s actually the opposite and content needs to be created for the user first and foremost.

Google is intelligent enough to know when people are attempting to ‘get around’ their ranking algorithm and therefore if a blog is packed full of content that has obviously been created purely to include a variety of keywords numerous times throughout the piece (with backlinks to just one website or page applied to all of them), the blog won’t have the desired impact.

Social Media

The impact of social media is huge in the majority of industries, so it's of considerable importance to take advantage of this digital version of word-of-mouth marketing.

Firstly, you need to start by making sure you have pages setup and branded on Facebook, Twitter and Google+ at least, and ideally named as close to your company name as possible.

The aim here should be to deliver regular, high quality updates to all of these platforms on a daily and weekly basis, with the aim of engaging with your audience and to create a consistent and relevant fan base.


Press Releases

Getting a quality press release written about a newsworthy story related to your own business and distributing it to the right outlets can have a number of fantastic benefits.

Essentially, the idea is to utilise them for two separate reasons - the first is to increase a brand's reach, and the second is to receive a high quality, relevant link from a reputable source.

Ideally distributed in two separate ways - via an online channel to get the release into the likes of Google News, Bing News, etc, and to industry-specific publications (both online and off) - the end result will be relevant links, click-through traffic and improved brand awareness.

And what's more, the better the story, the more brand exposure, quality natural links and social shares you will receive.

More Details: Web Designers Bangalore | Web Design Bangalore  | Web Designing Bangalore